1.1 Farm Marketing

SPECIFIC OUTCOMES COVERED IN THIS LEARNER GUIDE:
When you have completed this module, you will be able to:

SPECIFIC OUTCOME 1
Understand farming as a business along with the laws of supply & demand and how it affects price

SPECIFIC OUTCOME 2

Elasticity
Understand the meaning of equilibrium and the elasticity of demand along with the laws of diminishing returns.

SPECIFIC OUTCOME 3

World Marketing:

The learner will understand the fluctuations in supply & demand and how the affect pricing in a different regions. Learners will understand the reasons for production control & subsidies.

SPECIFIC OUTCOME 4

Functions of the Middleman

Understand the financing of Marketing and the middleman. The learner will also learn and be able to understand risk bearing, transporting and storing, along with standardizing and grading

SPECIFIC OUTCOME 5

Price Cycle
The learner will be able to understand why the size of the business is important. Also understand the Levels of production and Seasonal Production along with the price cycle.
SPECIFIC OUTCOME 6

Marketing in SA (1)
The learner will be able to learn and understand marketing systems applicable in South Africa, the different commodities. learn the advantages and disadvantages of control boards.

Marketing in SA (2)

The learner will understand agricultural markets and the price risk along with being able to understand SA future markets and commodity changes in Southern Africa.

Marketing in SA (3)

The learner will understand minor produce in SA, along with learning about export markets.

Marketing in SA (4)

The learner will understand livestock marketing along with beef value chain in SA. The learner will understand the grading systems of Beef and Dairy marketing in SA.

Marketing in SA (5)

The learner will understand Poultry and Pork in SA. They will also learn about SA Sugar.